Tim Ayling is UK channels & marketing director at Trend Micro
Take a deep breath: This is THE year of 'end-user computing'
Comment Er, what does that mean? Anything you want it to
What exactly is end-user computing (EUC)? There are so many different definitions that even vendors can’t agree on a single version of the truth. These range from VDI technology to file sharing across multiple devices to platforms that let you access cloud-based apps.
What is clear is that just like cloud computing, …
Flooding market with cheap antivirus kit isn't going to help ANYONE
Not the reseller, not the vendor and especially not the user
There has been a lot of talk in information security circles over the past few weeks about the revelations of advanced persistent cyber attacks on several big name US newspapers including the Wall Street Journal and The New York Times.
The attacks, which are suspected to have been launched by Chinese hackers, were highly …
Ball-gazer on 2013: More like Crystal Maze for channel biz
BYOD, buyouts, VDI - Will you start the fans, please?
Well, it’s that time of the year again: time to engage in some belated amateur crystal ball gazing to pick out the channel trends of the next 12 months. In all honesty, I think 2012 went better than any of us could have hoped, given the continued macro-economic slump throughout Europe.
Considering the less-than-glorious forecast …
Single? Thrill-seeking? Love selling? I've got a top job just for YOU
Comment Come on in, the Channel's lovely
We're barely into December, but let's not forget what awaits us when all the parties are over and 2013 rudely slaps us awake.
January is a time of festive hangovers, belt tightening and making resolutions that will be broken by February.
But the beginning of a new year also tends to spur the more adventurous into a fresh bout …
Channel players hit the pub for Christmas... it's been a long year
Conferences, closing deals - anytime is pub 'o clock
Well, it’s nearly over. For a lot of us 2012 has been a tough old annus horribilis.
Continued economic uncertainty at home and abroad has made life particularly difficult for some resellers and software vendors, and the slightly pessimistic forecast is that things are going to improve only very slowly next year.
Of course this …
Resellers and cloud providers need to play dating game
IT channel turns its back on cloud, and cloud vendors don't understand the channel
Cloud computing is one of the most over-used terms in the technology industry today, yet ironically when it comes to the channel, it’s one of the least understood areas of IT.
While the vendor community is literally falling over itself to promote all the products and services that can be delivered as-a-service, channel partners …
Reselling in the recession: Make the CIO your best buddy
Forget IT managers – they can't even sign off a PO for toner ink these days
We all know times are pretty tough economically at the moment and the channel is no different from anywhere else. This climate has forced new ways of thinking and improved strategies for coping with industry-wide spending constraints. Increasingly, to be successful, channel partners need to have conversations with the Chief …
The drive to zero: How to retain margin the race to the bottom
Resellers need to think on their feet
Margins are important to the channel. Many resellers live or die by them – but there is of course much more to running a successful channel business than this simple metric alone. Unfortunately, many in the information security space have been sucked into a downwards spiral which threatens to ruin those channel partners who try …
Ambulance-chasing resellers will die on life support
Trend Micro's Tim Ayling on value versus fast bucks
In challenging economic times it’s fair to say that every company’s primary job is to stay afloat. Even in the information security industry, which was shielded better than most from the worst effects of the global recession, the survival instinct is still clearly visible.
In the channel, however, the complex relationships …
Opinion
Joe Fay
Server boss comes to London, become hostage to fortune
Dale Vile
Vendors, dealers live in parallel universes
Tim Ayling
Er, what does that mean? Anything you want it to
Eddie Pacey
Get your money up front if you want money up front