The latest server sales figures for Europe, Middle East and Africa show the continued march of no name server makers as enterprises and big data centres increasingly buy hardware directly from ODMs fron the Far East.
IDC numbers showed revenues down 3.7 per cent to $3bn despite a modest 0.8 per cent increase in the number of boxes shifted, indicating a fall in average unit prices.
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Eckhardt Fischer, research analyst at IDC, said the march of the contract manufacturers, some of whom have launched their own branded gear, came at the cost of the HPEs, Dells and Lenovos of the world.
"This is strongly driven by the continued expansion of original design manufacturers (ODMs) in EMEA, a trend that IDC predicts will continue as mega datacenters and larger enterprises begin to source their hardware directly.”
HPE is still top of the heap with 35.4 per cent market share in the second quarter of 2016, up 0.4 per cent, but it saw year-on-year revenues fall 2.7 per cent.
Dell grew market share to 17.9 per cent and saw revenues creep up by 1.6 per cent.
IBM suffered worst of the big names with a 36.9 per cent slump in revenues and a market share which fell to 9.3 per cent compared to 14.1 per cent in the second quarter of 2015. Analysts said the fall could largely be blamed on refresh cycles for IBM legacy mainframes last year – this was big enough to hit overall numbers for all vendors.
Russia and the Ukraine saw strong growth as an improved political situation led to increasing IT investment. But the Middle East and Africa saw a decline of 8.5 per cent in revenues because lower oil prices led to cuts in tech investment.
Turkey saw strong growth powered by demand for converged infrastructure from telecoms and finance vertical markets. ®