The Channel logo


By | Paul Kunert 14th September 2016 02:12

Gimps with big Dell balls hijack HPE's partner shindig

Marketing budget a bit tight after EMC slurp Michael?

Dell Technologies chose a bizarre, seemingly cheap way to hijack Hewlett Packard Enterprises Global Partner Conference this morning that involved gimps with big balls.

The troupe, unnervingly dressed head to toe in black tights, held aloft balls - or balloons if you prefer - that either carried the Dell and EMC brand or claims about the firm’s number one position in product sectors.

The people were strategically placed to greet HPE attendees at the Boston Convention and Exhibition Centre, but the stunt seemed to backfire as most of the channel folk we talked to were simply bewildered by it.

El Reg Tweeted about the pavement frolics this morning.

And so did HPE’s Kerry Bailey, senior veep of the global channel organisation, who tried to spin the gimmick to his own advantage.

Lest we forget, Dell has just spent $63bn to slurp EMC, so similar low impactful marketing gimmicks could well be the norm for the foreseeable future. Whatever next?

Maybe the man Michael could slip on a suit himself, nobody would ever know and it would save save a few bob. ®

comment icon Read 11 comments on this article or post a comment alert Send corrections


Frank Jennings

What do you do? Use manual typwriters or live in a Scottish croft? Our man advises
A rusty petrol pump at an abandoned gas station. Pic by Silvia B. Jakiello via shutterstock

Trevor Pott

Among other things, Active Directory needs an overhaul
Baby looks taken aback/shocked/affronted. Photo by Shutterstock

Kat Hall

Plans for 2 million FTTP connections in next four years 'not enough'
Microsoft CEO Satya Nadella


Suit-and-tie-wearing man tries to meditate, take deep breaths in faux yoga pose. Photo by Shutterstock
Emotional intelligence, not tech skills, is the way to woo suits
League of gentlemen poster - Tubbs and Edward at the local shop. Copyright BBC
One reselling man tells his tale of woe