Apple has announced it sold the billionth iPhone some time last week.
CEO Tim Cook's canned announcement contains a telling sentence, to whit: “We never set out to make the most, but we’ve always set out to make the best products that make a difference.”
El Reg's corp-speak pars-o-tronic reckons that's a coded message to those who worry about falling iPhone sales and the very real prospect that Apple will soon lose the title of World's Second-Best-Selling Smartphone Company to a Chinese vendor.
Selling a million thousand million of anything is, of course, a mighty achievement. So it would be remiss of your correspondent not to note that Apple more-or-less invented the modern smartphone and in so doing unleashed a mighty wave of change. ®