BlackBerry is dumping one of the more attractive features of its enterprise software comeback plan only a year after launching it.
The BBM Meetings subscription conferencing service launched only last November. It was notable in that it leveraged BlackBerry’s private network, which made the administrative legwork of setting up HD video and voice calls trivially easy - taking fewer clicks than more expensive rivals. The client software ran on iOS Android and BlackBerry’s own BB10 platforms.
The subscription of $12.50 per month per host, for fewer than 25 participants, was cheaper than the pricing of established players too.
No reason was offered for shuttering the service, which will close on 10 February. But it evidently found it hard to challenge established enterprise conferencing wares like Cisco’s WebEx and Citrix’s GoToMeeting.
BlackBerry aims to grow its enterprise software into a $500m business this fiscal year. It has offered US customers a 10 per cent discount off rival Zoom. ®