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By | Paul Kunert 10th September 2015 12:57

Dixons Carphone breakdances on graves of fallen rivals

Sales up double digits in Blighty – but chief warns of bumps ahead

Dixons Carphone is still shaking its booty on the graves of fallen rivals as it once again reported growing sales.

In the 13 weeks ended 1 August, which is Dix-Car’s Q1 of fiscal year 2016, like-for-like group turnover was up eight per cent, fuelled by a ten per cent spike in the UK division’s top line.

Over in the Nordics, revenue bounced four per cent and came in flat year-on-year in southern Europe where trade in Spain and Greece is finally on the up “despite challenging markets".

Seb James, group CEO and Old Bullingdon Club member, said home market sales were “driven principally by significant market share gain in phone sales".

Phones4U went under last autumn, leaving one fewer retailer to compete for the affections of shoppers. Dixons has also continued to benefit from the collapse of Comet a few years ago.

James said sales of consumer electronics – TVs and fitness bands were a highlight – in Britain were also a cause for celebration, particularly as they faced a tough comparison in the same period a year ago that included the World Cup.

But he warned the next three months are going to get tougher due to the launch of Apple’s sixth generation Jesus mobe and sizzling sales on Black Friday.

“Overall, a very good start to the trading year but I am aware that there is plenty of the year left to go. In the next quarter we will see the anniversary the startlingly successful iPhone 6 launch, the consolidation of the mobile market, and later in the year, an extraordinary Black Friday.”

The CEO said the integration is on track. The former Dixons head office in Hemel is to be shuttered, which is where many of the redundancies to date have taken place. ®

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