The Channel logo


By | Richard Chirgwin 4th September 2015 05:30

Amazon slurps Elemental

AWS Cloud to spin up video formatting services

Amazon Web Services has acquired “software-defined video” player Elemental for an undisclosed sum.

According to Elemental's announcement, the transaction is expected to complete in Q4 of 2015.

The Information reckons Amazon will fork over US$500 million in cash for the acquisition.

Elemental's specialty is on-the-fly video formatting – for example, to take content intended for TV broadcast and give it a profile suitable for streaming to PCs, tablets, or smartphones.

Getting Elemental into the AWS Cloud will give Amazon a platform it can sell to media and entertainment companies, meaning they don't have to set up their own public or private clouds for content formatting.

Not that AWS is going to scare away potential customers by only offering services on its own cloud: Elemental's statement says the two will collaborate to create “solutions for customers leveraging on-premises assets, hybrid architectures, and cloud.”

Elemental claims more than 700 media customers, and supported 4K Ultra HD delivery for the BBC's 2014 World Cup coverage.

The nine-year old company will retain its existing branding and Portland, Oregon headquarters. ®

comment icon Read 2 comments on this article or post a comment alert Send corrections


Frank Jennings

What do you do? Use manual typwriters or live in a Scottish croft? Our man advises
A rusty petrol pump at an abandoned gas station. Pic by Silvia B. Jakiello via shutterstock

Trevor Pott

Among other things, Active Directory needs an overhaul
Baby looks taken aback/shocked/affronted. Photo by Shutterstock

Kat Hall

Plans for 2 million FTTP connections in next four years 'not enough'
Microsoft CEO Satya Nadella


League of gentlemen poster - Tubbs and Edward at the local shop. Copyright BBC
One reselling man tells his tale of woe