The Channel logo

News

By | Simon Sharwood 21st August 2015 07:02

Forget Big Data hype, says Gartner as it cans its hype cycle

Even the nerdy kids understand it now, so it's time to move on to cooler stuff like 'smart dust'

Analyst outfit Gartner has decided that Big Data hype is so last year and canned its hype cycle for Big Data.

In new research titled “The Demise of Big Data, Its Lessons and the State of Things to Come” the firm says “we did it to move the big data discussion past hype and into practice” and also because “Hype Cycles consider any adoption trend that goes beyond 20% of the wider IT market to be past hype and entering into early market definition.”

Hype, the analyst says, “... is now being replaced by practicality, because the technology and information asset types offer new alternatives that are most often additive or complementary to long-standing, traditional practices. This type of overhyped evolution will happen again. When it does, information and analytics leaders should recognize it for what it is.”

Indeed, the hype's already started, so much so that Gartner's now doing hype cycles for five related topics:

  • Advanced Analytics and Data Science
  • Business Intelligence and Analytics
  • Enterprise Information Management
  • In-Memory Computing Technology
  • Information Infrastructure
 Hype Cycle for Emerging Technologies, 2015

Gartner's hype cycle for Emerging Technologies, 2015. Embiggen here.

Losing its own hype cycle means Big Data has also fallen off Gartner's Emerging Technologies hype cycle. But don't fret, dear readers, “Smart Dust” has just made it on at the bottom, while both the internet of things and autonomous vehicles are about to pass the peak of inflated expectations and slide down into the trough of disillusionment where they'll each spend five to ten years. ®

comment icon Read 7 comments on this article or post a comment alert Send corrections

Opinion

Baby looks taken aback/shocked/affronted. Photo by Shutterstock

Kat Hall

Plans for 2 million FTTP connections in next four years 'not enough'
Microsoft CEO Satya Nadella
Stranded_ships

Chris Mellor

Thousands of layoffs announced as spinning rust enters its death spiral

Features

STRASBOURG, JUNE 29, 2016: The seat of the European Parliament. by Marco Aprile for shutterstock. EDITORIAL USE ONLY
Plan b, image via Shutterstock
EU workers, new markets: post-Brexit pressure on May & Co
Tough question, pic via Shutterstock
Honest mistake with your licensing? Audit police look at it on a 'case by case basis'