Big Blue has taken a break from its busy axe wielding cost-cutting schedule to buy startup AlchemyAPI and insert 40,000 developers into its "community".
Deep learning upstart Alchemy API collects, sifts through and analyses unstructured text and data. According to Big Blue, the acquisition will boost IBM's "Watson ecosystem".
The sale is part of IBM's move to rejig its traditional hardware and software biz after posting 11 consecutive quarters of declining sales.
The company opened its IBM Watson unit in January 2014 in a bid to give the supercomputer something to do more than two years after it annihilated its human opponents on Jeopardy.
IBM reckons it opened the division to "commercialise cloud-delivered cognitive computing".
Mike Rhodin, senior vice president, IBM Watson, said the acquisition reflected the company's strategy "of bringing Watson to new markets, industries and regions".
Financial terms of the deal were not disclosed. However, IBM said it has set aside $100m (£66m) for investments in cognitive app startups - part of the $1bn (£655m) it is investing in the "Watson-as-a-cloud" unit.
Elliot Turner, founder of AlchemyAPI, said: “Today is the start of a new journey for AlchemyAPI, our customers and our user community, as we join IBM, the leader in cognitive computing." ®