UK businesses that rely on a third party pricing system on Amazon were hit by an hour-long software glitch on Friday night, with items being sold for just 1p.
Some retailers complained that RepricerExpress's technical cockup, which happened between 7pm and 8pm on 12 December, could leave them bankrupt.
A number of small businesses took to Twitter to remind consumers that their livelihoods were at stake as a result of the loopy glitch.
But some folk refused to show support for those retailers who had been affected by RepricerExpress's blunder.
So people are too lazy to price products themselves and use software to do it for them... I have little sympathy... #AmazonGlitch— Chris Goulding (@Kristoff1875) December 14, 2014
Gutted missed the 1p glitch on Amazon :( #AmazonGlitch— Mands (@skipper68uk) December 14, 2014
Derry, Northern Ireland and New York-based ResellerExpress said in a statement:
We have received communication that Amazon will not penalise sellers for this error. We are continuing to work to identify how this problem occurred and to put measures in place to ensure that it does not happen again.
Amazon added that it had "responded quickly" to the gaffe and claimed that it had cancelled most of the orders placed on the items that had wrongly been marked with a 1p price tag.
The online retail giant said that it was reviewing the "small number of orders" that had been successfully processed as 1p sales. ®