The Channel logo

News

By | Paul Kunert 4th August 2014 15:44

Insight grabs EMEA sales and marketing veep

Former Microsoft licensing exec strolls into reseller land

Insight has plucked a former Microsoft licensing honcho to run its sales and marketing function across EMEA, at a time when it is looking to move well beyond straight software transactions.

Alexander Kaatz is joining the reseller titan to fill the shoes vacated by Ashley Gatehouse, who departed last autumn along with a bunch of execs and is now at another Microsoft enterprise partner Crayon.

In a canned statement, EMEA president Wolfgang Ebermann, talked up his new recruit’s “track record” and the “deep” skills in “driving business transformation”.

Insight remains a volume shifter of products, whether that be software licensing or hardware, but is taking gradual steps to develop a services business as more customers adopt hybrid cloud strategies.

In the latest set of results for calendar Q2 filed last week, tech services represented a low-single digit percentage of Insight’s overall turnover, so the challenge is not insignificant.

Kaatz had not worked for a reseller prior to Insight - Microsoft’s largest enterprise wares supplier - but knows the company having previously spent 12 years at Microsoft including a four-year spell as head of business licensing and financing.

Most recently set up and ran Systemic Inventive Thinking, a marketing and training agency. ®

comment icon Be the first to post a comment! alert Send corrections

Opinion

Privacy image

Frank Jennings

Two working parties, ministers galore... but data transfer law remains in limbo
EMC_Unity_bezel

Chris Evans

It does simplify the hardware setup, whatever it is
A microscopic view of the biometric shark skin. Pic: James Weaver

Chris Mellor

Do something and stop faffing about in the bush league

Kat Hall

International system in general needs greater transparency

Features

Nerd fail photo via Shutterstock
Shouting match
Single market vs. rest of the world
hacker
Mostly it's financial crime. Here's what all the cool kids' terms mean in English
Apple logo. Pic: Blake Patterson
Plenty of bumps in the 40-year road for Mac makers