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By | Paul Kunert 4th August 2014 15:44

Insight grabs EMEA sales and marketing veep

Former Microsoft licensing exec strolls into reseller land

Insight has plucked a former Microsoft licensing honcho to run its sales and marketing function across EMEA, at a time when it is looking to move well beyond straight software transactions.

Alexander Kaatz is joining the reseller titan to fill the shoes vacated by Ashley Gatehouse, who departed last autumn along with a bunch of execs and is now at another Microsoft enterprise partner Crayon.

In a canned statement, EMEA president Wolfgang Ebermann, talked up his new recruit’s “track record” and the “deep” skills in “driving business transformation”.

Insight remains a volume shifter of products, whether that be software licensing or hardware, but is taking gradual steps to develop a services business as more customers adopt hybrid cloud strategies.

In the latest set of results for calendar Q2 filed last week, tech services represented a low-single digit percentage of Insight’s overall turnover, so the challenge is not insignificant.

Kaatz had not worked for a reseller prior to Insight - Microsoft’s largest enterprise wares supplier - but knows the company having previously spent 12 years at Microsoft including a four-year spell as head of business licensing and financing.

Most recently set up and ran Systemic Inventive Thinking, a marketing and training agency. ®

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