The Channel logo

News

By | Chris Mellor 24th December 2013 09:05

HP mounts channel attack on EMC: We're a Bugatti, they're a VW bug

Revealed: HP's sales bods' VaNquish(X) campaign

Do you want a VW bus type array or the go-blindly-faster Veyron-type 3PAR array? This is the thrust of an HP attack programme for its channel sales bods to use against EMC – and against VNX arrays specifically.

It's called the EMC VaNquish(X) campaign and a slide deck image gives us the flavour of it:

VaNquish(X)

VNX accounts will be attacked with 3PAR StoreServ arrays, on the basis that VNX to VNX2 upgrades are forklift in nature, while 3PAR offers a deduplication guarantee.

EMC Data Domain and Avamar accounts will be attacked with HP's StoreOnce backup to disk system. HP is offering pricing and margin support to its channel for such deals. ®

comment icon Read 28 comments on this article alert Send corrections

Opinion

Alexandre Mesguich

Change is order of day as tech giants shift strategy gears
Partnership

Frank Jennings

Confused? No problem, we have 5, no 6, no 7... lots of standards

Chris Mellor

VC sequence could end not with a bang, but a whimper
Sad man stares glumly over boxed contents of desk. Image via shutterstock (Baranq)

Features

money trap conceptual illustration
Big boys snare the unwary with too-good-to-be-true deals
Angus Highland cow
Pet carriers not wanted for whitebox stampede
FBcoldstoragearray
Sorry OpenStack and Open Compute, we're not all Facebook
Gary Kovacs, CEO of AVG. Pic: World Economic Forum
Scammy download sites? Government snooping? Run of the mill for Gary Kovacs