The Channel logo

News

By | Jasper Hamill 12th December 2013 13:35

Ofcom: UK beats the US... in race to buy online tat

New research shows £1,000-a-head spending habit among Blighty's online shoppers

British people are the world's biggest online shoppers, according to new research from the regulator Ofcom.

Blighty's sofa shoppers in their slippers now spend £1,017 a year online, up by almost £150 from 2012.

About three-quarters of Brits buy stuff on the internet once a month, while 24 per cent make purchases every single week.

Some 58 per cent of people said that shopping online was simply "easier" than dragging their body around the shops.

In Britain, 70 per cent of people said they felt safe paying for products online a credit card, a figure which drops to just 62 per cent in the US and just 30 per cent in France.

"The UK is by quite a long way the place where people spend most online," said James Thickett, Ofcom's director of research and market development.

"There are a number of reasons for this. We have a long history of catalogue shopping in the UK.

"What this has done is that we trust people to deliver parcels, and we're used to getting parcels delivered to our homes and we're used to using credit cards."

The research was published in Ofcom's annual International Communications Market Report, which has not yet been published online. ®

comment icon Read 19 comments on this article alert Send corrections

Opinion

Alexandre Mesguich

Change is order of day as tech giants shift strategy gears
Partnership

Frank Jennings

Confused? No problem, we have 5, no 6, no 7... lots of standards

Chris Mellor

VC sequence could end not with a bang, but a whimper
Sad man stares glumly over boxed contents of desk. Image via shutterstock (Baranq)

Features

money trap conceptual illustration
Big boys snare the unwary with too-good-to-be-true deals
Angus Highland cow
Pet carriers not wanted for whitebox stampede
FBcoldstoragearray
Sorry OpenStack and Open Compute, we're not all Facebook
Gary Kovacs, CEO of AVG. Pic: World Economic Forum
Scammy download sites? Government snooping? Run of the mill for Gary Kovacs