The Channel logo

News

By | Jasper Hamill 12th December 2013 13:35

Ofcom: UK beats the US... in race to buy online tat

New research shows £1,000-a-head spending habit among Blighty's online shoppers

British people are the world's biggest online shoppers, according to new research from the regulator Ofcom.

Blighty's sofa shoppers in their slippers now spend £1,017 a year online, up by almost £150 from 2012.

About three-quarters of Brits buy stuff on the internet once a month, while 24 per cent make purchases every single week.

Some 58 per cent of people said that shopping online was simply "easier" than dragging their body around the shops.

In Britain, 70 per cent of people said they felt safe paying for products online a credit card, a figure which drops to just 62 per cent in the US and just 30 per cent in France.

"The UK is by quite a long way the place where people spend most online," said James Thickett, Ofcom's director of research and market development.

"There are a number of reasons for this. We have a long history of catalogue shopping in the UK.

"What this has done is that we trust people to deliver parcels, and we're used to getting parcels delivered to our homes and we're used to using credit cards."

The research was published in Ofcom's annual International Communications Market Report, which has not yet been published online. ®

comment icon Read 19 comments on this article alert Send corrections

Opinion

Memristor_wafer

Chris Mellor

Execution warrant close to being signed for Fink's folly
Woman cuddles 'sly-looking' Fennec fox. Photo by Shutterstock
Cartoon of employee asking wky boss makes hium wear suspenders (while pincer through open trapdoor remains poised above his head) illustration by Cartoon resource for Shutterstock

Frank Jennings

It's not like my boss painstakingly nurtured the contacts, right?

Features

Girl and computer, photo via Shutterstock
Middle-class terror of engineering also part of problem
Nerd fail photo via Shutterstock
Shouting match
Single market vs. rest of the world