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By | Paul Kunert 7th October 2013 15:56

Acer names Marco Andresen as UK boss... yes, you read that right

Not the Netscape guy, our Swedish chief of ops

Hardware giant Acer is keeping the UK MD's role in the family with Marco Grieco Wang Andresen, currently chief of the operation in Sweden, set to place, er, one cheek in the hot seat from next month.

As revealed by El Chan last week, the current boss, Neil Marshall, is set to become director for northern Europe - but will share the role with Andresen from 1 November and hand over full duties from the start of next year.

"The UK is a critically important market for us and one of the most competitive," said Andresen in a canned statement.

Marshall was dropped into the UK operation following a breakdown in relations with distributors, which were unhappy at the costly channel-stuffing policies they said were put in place by Acer's previous most senior execs.

Marshall steadied the ship and began rebuilding trust with some of its wholesalers, a job of "change management" that Andresen seems cognisant of having to continue when he arrives at these shores.

In addition to duties as country manager in Sweden, Andresen is also group marketing director. Prior to joining Acer in 2011, he was head of new media at Media Markt, and a global key account manager at HP and IBM respectively. ®

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