The Channel logo

News

By | Paul Kunert 7th October 2013 15:56

Acer names Marco Andresen as UK boss... yes, you read that right

Not the Netscape guy, our Swedish chief of ops

Hardware giant Acer is keeping the UK MD's role in the family with Marco Grieco Wang Andresen, currently chief of the operation in Sweden, set to place, er, one cheek in the hot seat from next month.

As revealed by El Chan last week, the current boss, Neil Marshall, is set to become director for northern Europe - but will share the role with Andresen from 1 November and hand over full duties from the start of next year.

"The UK is a critically important market for us and one of the most competitive," said Andresen in a canned statement.

Marshall was dropped into the UK operation following a breakdown in relations with distributors, which were unhappy at the costly channel-stuffing policies they said were put in place by Acer's previous most senior execs.

Marshall steadied the ship and began rebuilding trust with some of its wholesalers, a job of "change management" that Andresen seems cognisant of having to continue when he arrives at these shores.

In addition to duties as country manager in Sweden, Andresen is also group marketing director. Prior to joining Acer in 2011, he was head of new media at Media Markt, and a global key account manager at HP and IBM respectively. ®

alert Send corrections

Opinion

Microsoft CEO Satya Nadella
ARA_LIbertad

Chris Mellor

Elliott Management sinks its teeth into retiring godhead
Satya Nadella
cloud computing Fight

Features

Failure to crack next-gen semiconductors threatens to set back humanity
SMEs get lip service - what they need is dinner at the Club
SAP Match Insights
Vorsprung durch grossendatatechnik, as we like to say in Germany
Inside the Google Lab where surgeons prepare the human/dog experiment
Big Blue exec tells El Reg what to keep an eye on