The Channel logo

News

By | Paul Kunert 30th August 2013 10:19

THE HORROR: Bloody SLAB sales slash fest forecast for 2013

1.7 million fewer devices to find 'forever home' as smartphones kill 'em off – analyst

Just days after chopping sales forecasts for the PC market, analysts at IDC have taken the knife to shipment estimates for fondleslabs. Around 1.7 million fewer devices are expected to find a loving home this year.

Slabs are now under fire from larger smartphones, said IDC, but it is also expecting wearable web-surfing devices such as Google Glass to divert consumer spending.

The crystal ball-gazer now predicts that 227.4 million will fly out of web and bricks-and-mortar stores in 2013, down from 229.3 million previously projected.

Before any retailers panic – they are rightly a jumpy bunch these days – this sales volume still represents year-on-year growth of nearly 58 per cent.

"A lower than anticipated second quarter, hampered by a lack of major product announcements, means the second half of the year now becomes even more critical for a tablet market that has traditional seen its highest shipment volume occur during the holiday season," said IDC research director Tom Mainelli.

Pressure on average sales prices (ASPs) – which has already bitten Apple – declined due to smaller screen sizes and intense competition, is set to rise, the IDC man added.

"We expect ASPs to continue to compress as more mainstream vendors utilise low-cost components to better compete with the whitebox tablet vendors that continue to enjoy widespread traction in the market despite typically offering lower-quality products and poorer customers experiences," said Mainelli.

More mature markets such as Western Europe and North America – which up to now have driven much of the growth – will unsurprisingly start to slow first, said IDC, with real expansion coming from China. ®

comment icon Read 17 comments on this article alert Send corrections

Opinion

Woman cuddles 'sly-looking' Fennec fox. Photo by Shutterstock
Cartoon of employee asking wky boss makes hium wear suspenders (while pincer through open trapdoor remains poised above his head) illustration by Cartoon resource for Shutterstock

Frank Jennings

It's not like my boss painstakingly nurtured the contacts, right?

Features

Girl and computer, photo via Shutterstock
Middle-class terror of engineering also part of problem
Nerd fail photo via Shutterstock
Shouting match
Single market vs. rest of the world