Microsoft UK is seeking a captain to steer the good ship Surface. The candidate will need a sturdy pair of sea legs to navigate potentially choppy waters and prevent it from running aground.
Ten-year Microsoft veteran and senior Windows consumer marketing man Rob Epstein is currently moonlighting as Microsoft's lead on the UK Surface programme. But he tells us: "We will appoint someone who will concentrate on the role full time."
More ReadingMicrosoft 'in talks' to recruit UK partners for Surface Pro biz salesMicrosoft waves white flag: We'll put Outlook on Windows RT slabsMicrosoft offers free keyboard covers for Surface RTMicrosoft bigs up Surface Pro to 256GB for Asian marketsSurface Pro to hit Blighty priced 25% up on top-o-the-range iPad
And Microsoft certainly needs someone to do that: it will require buckets of blood and sweat to compete with the likes of Apple and Samsung.
The role may also involve tears but these will come mainly from channel partners which have yet to be told whether the Surface Pro will be solely sold direct, or will be eventually available through distribution.
The Surface RT was sold direct from its launch date in October 2012, although later it was made available through selected retailers - John Lewis and Harrods - in the UK. This was widely seen by the channel as one of the contributing factors towards poor sales of the ARM-powered slab.
The Surface Pro lands in Blighty on 23 May with the 64BG and 128GB models priced at £719 and £799, and they can bought only on www.microsoftstore.co.uk.
Channel partners are still crying out for the full-blown Windows 8 hybrid, a point not lost on Epstein who started a career in tech at disties Datrontech and Computer 2000.
The involvement of the channel is still "being investigated", he said, but added there was "nothing to announce" at this stage.
"A lot of people in the reseller, retail and distributor channel want [Surface] products," said Epstein.
Canalys beancounter Tim Coulling told us last week that despite the relatively hefty price, the only obstacle in front of Surface Pro is the limited sales channel.
"If [Microsoft is] selling this only through its stores, shipments will be low," he said.