The Channel logo

News

By | Simon Sharwood 24th January 2013 05:44

Intel to leave desktop motherboard market

Chipzilla checks out

Intel has decided to stop making desktop motherboards. Except one.

In a statement sent to El Reg, a Chipzilla spokesdroid told us “In order to focus on new and innovative areas in desktop computing, Intel has made the decision to ramp down the Desktop Motherboard Business over the course of the next three years.”

Motherboard experts inside the company will be “redistributed to address emerging new form factors – desktop and mobile – and to expand Intel’s Form Factor Reference Design (FFRD) work, and enable its partners to develop exciting new computing solutions.”

The statement continued with an explanation that “New areas of focus include integration of innovative solutions for the PC ecosystems such as the recently announced Next Unit of Computing (NUC), and deeper relationships with OEM and ODMs for the next generation of Ultrabooks, All-in-One PCs and future innovative products.”

The mention of NUC is notable, as it appears Intel will keep making the boards for the tiny computer it launched last November for applications like digital signage. Indeed, the tweet below from the @Intel boards Twitter account confirms Chipzilla remains very interested indeed in the small machines, motherboard and all.

Intel's motherboards won't be missed, in the nicest-possible way, as the company sold just four million a year or so of the devices. That number is dwarfed by market leaders ASUS and Gigabyte.

Those companies will presumably pick up the sales Intel's abandoning and will continue to get lots of love given their importance to CPU sales.

PC-makers reliant on Intel boards will get a big hug on the way out the door, with the statement saying the company will “be in lock-step with ODMs to transition customers to new desktop motherboard solutions in the future.”

Intel is also at pains to point out that exiting the motherboard business isn't a signal it will stop designing or making other desktop componentry, insisting “the Desktop segment continues to be a major focus for Intel with hundreds of products across many sub-segments and applications.”

The way PC sales are going, it's interesting to speculate how long that statement will hold true. ®

comment icon Read 49 comments on this article alert Send corrections

Opinion

Chris Mellor

How long before Blue Big HQ pulls the plug on the whole thing?

Chris Mellor

Drives nails forged with Red Hat iron into VCE's coffin
Sleep Cycle iOS app screenshot

Trevor Pott

Forget big-spending globo biz: it's about the consumer... and he's desperate for a nap

Features

Windows 8.1 Update  Storeapps Taskbar
Chinese Buffet self-service
Chopping down the phone tree to scrump low-hanging fruit
An original member of the System/360 family announced in 1964, the Model 50 was the most powerful unit in the medium price range.
Big Blue's big $5bn bet adjusted, modified, reduced, back for more
Microsoft CEO Satya Nadella
Redmond needs to discover the mathematics of trust