The Channel logo

News

By | Paul Kunert 14th December 2012 11:39

John Lewis agrees to flog Microsoft's Surface RT tablets

'Demand for Windows 8 has been phenomenal'

Microsoft has brought in premium retailer John Lewis to flog its Surface RT slablet just days after shooting down its pure direct sales strategy.

Redmond confirmed on Wednesday that it was enlisting a network of retailers to push its device in Europe from next year, claiming it was ramping production to meet demand.

This is what Microsoft should have done from the start - there is only one vendor that has managed to bypass channel partners to sell its kit, and even Apple has an army of third-party sellers.

Yesterday sources close to Microsoft's channel confirmed it is in talks with Dixons Retail over stocking the fondleslab, but it was unclear if the kit would arrive before Christmas.

Premium outlet John Lewis has got in earlier and is carrying the 64GB and 32 GB models for £559 and £479 respectively, which will sit alongside similarly priced and much loved iPads.

In a statement, Matt Leeser, head of buying for communication technology at John Lewis, claimed: "Demand for Windows 8 computers has been phenomenal with touchscreen models leading the way."

He added: "We are committed to offering customers the very best tablet range available and believe that the innovative Microsoft Surface is a brilliant addition to our assortment."

John Lewis is carrying more than 90 Windows 8 devices online but a little more than a handful are Touch enabled.

The price of Microsoft's tab was put under scrutiny from the moment they were revealed, and some feel it needs to fall by a third before shipments rise in volume.

Other vendors including HP and RIM found demand for their respective TouchPad and PlayBook machines soared after they were given a bargain basement tag. ®

comment icon Read 91 comments on this article alert Send corrections

Opinion

Windows 10 on Surface 3

Tim Anderson

It's do-or-die for Microsoft's new operating system on 29 July
Wine Taps by N Wong, Flickr, CC 2.0 License

Simon Sharwood

Clouds sell compute by the glass. On-premises kitmakers want to sell wine-as-a-service

Greg Knieriemen

Privacy, security, information sovereignty, what we all want, right?
Microsoft's Joe Belfiore, speaking at Build 2015

Andrew Orlowski

Redmond devotees may as well have demanded manga desktop wallpaper

Features

Time to pull out the magnifying glass to swot up on those Ts&Cs
Android icon desktop toys
Nice devices, now speak 'enterprise' to me
Standard Form 86 reads like a biography of each intelligence worker
Protestor barricade image via Shutterstock
Breaking through the hardware barricades to a new network state