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By | Paul Kunert 10th December 2012 11:42

HP still top of PC league, but trailing fourth in all-devices rankings

The slabbening of the world gathers pace

HP may still be clinging onto the top spot in the global PC stakes but in the world of smart connected devices it is becoming less and less of a relevant player, market stats show.

The boxes - desktops, notebook, tabs and smartphones - sold globally in Q3 have been counted by abacus fondler IDC and the US titan has come out of it pretty badly.

Samsung leads the pack in terms of device shipments, growing 97.5 per cent to bag 21.8 per cent market share. Apple is next with 38.3 per cent growth to hold 15.1 per cent of all sales.

Lenovo - which is in the midst of a two horse race with HP in the PC space - is the third biggest shifter of devices on the planet, with sales up 60 per cent and its share climbing to seven per cent.

Then comes HP, the down-on-its-luck tech monster, whose sales dived 20.5 per cent and its market share slid from 7.4 per cent to 4.6 per cent.

The decline is hardly a surprise - HP has no smartphone on the market, and won't have anytime soon. Its presence in the slab space has been marginal since it shelved the TouchPad.

The market dynamics aren't going to swing in HP's favour anytime soon either, if IDC is to be believed. The number-crunchers forecast a measly 1.2 per cent hike in desktop sales from 2012 to 2016 and 31.1 per cent rise in notebooks.

The bets are being placed behind smartphones and tabs which are projected to rise 95.9 and 131.2 per cent over the forecasted period to own 70 per cent share of all device sales.

IDC made no mention of HP in its report, preferring to concentrate on the main protagonists in the connected world - Apple and Samsung.

Samsung led the market in terms of unit volumes but Apple's average sales prices were $744, some $310 higher than Samsung, making it market leader in revenues at $34.1bn.

"The fact that Apple's ASP is $310 higher than Samsung's with just over 20 million fewer shipments in the quarter speaks volumes about the premium product lines that Apple sells," said IDC analyst Ryan Reith. ®

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