Apple sold three million iPad 4s and iPad Minis in the weekend after the device launched, Apple announced in a bullish release today that described the sales as "record-breaking".
Sales were double the 1.5 million sales of the iPad 3 in its first weekend in March. “We set a new launch weekend record and practically sold out of iPad minis," CEO Tim Cook said.
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However, there are several ways to dice the figures and the stats aren't quite so stunning when you take into account that two devices were on sale rather than just one - and that the Mini and 4 launched in many more countries than the iPad 3. The launch last week was in 34 countries, and when the 3 launched it was in only 12.
In all cases, it was the WiFi-only version of the tablet that went on sale. Cellular versions of the fondleslabs will hit shops a few weeks later in all cases.
There's no break-down of what percentage of the iPads were Minis and what were iPad 4s. Analysts had expected sales of 1-1.5 million, suggesting that the device was likely to be a "slow-burner."
In the absence of a breakdown, the Apple early adopters are likely to be spec-hunters rather than bargain hunters so Apple may be keeping its hold in the top end of the market where the iPad 4 sits, but failing to make a dent in the cheaper 7 inch tablet market where they want to make an impact. ®