The Channel logo

News

By | Brid-Aine Parnell 27th September 2012 08:18

IBM takes on Amazon, wades into medium size biz clouds

Big Blue offerings to puff out through many orifices

IBM is about to start extolling the wonder of its cloud to medium-sized companies instead of sticking with its usual larger customers. Big Blue will the harness the power of a network of managed service providers in an effort to start a presence in a market dominated by companies like Amazon and Salesforce.

Beancounters at Gartner say that cloud services will grow nearly 20 per cent this year to $106bn worldwide as firms rush into the fluffy cumuli. But pay-as-you-use services from Amazon and the like are proving quite popular with the smaller firms.

So IBM is going in the same direction. It is using managed service providers (MSPs) to package out its SmartCloud, PureSystems and analytics services in their usual PAYG models. Big Blue's cloud services will go out through around 1,400 local MSPs – including Perimeter, Symmetry, Oxford Networks and PEER 1 Hosting.

"These new initiatives launched by IBM are unfolding new opportunities for our organisation not only to create new business opportunities with clients but also seize the opportunity to expand our global reach," said Craig Gunderson, CEO of Oxford Networks.

"The combination of IBM's technical expertise and focus on helping clients drive innovation with advanced technologies and its marketing engine will enable us to move beyond our traditional client base and reach new markets," he added, in an emailed release from IBM. ®

comment icon Read 5 comments on this article alert Send corrections

Opinion

WWI French tank picture via Shutterstock
Vinod_Khosla

Chris Mellor

A VC with startup agenda slams established suppliers. Surprised? Neither were we
ZenPad_RealRacing
Boy writes a letter to Santa. Pic via Shutterstock

Kat Hall

Cornwall's win over BT should be a cautionary relationship tale

Features

Eclipse image via Shutterstock
The Azure Portal: Microsoft is betting on cloud for its future business
container_ship_hamburg_shutterstock_648
Michael Dell. Pic by Joi Ito
Cool Texas dude is just your average billionaire