The Channel logo


By | Chris Mellor 25th September 2012 08:01

Brocade's former $2bn sales boss joins Riverbed

Golden goose to flog WhiteWater, Steelhead kit

Brocade's recently departed worldwide sales boss Ian Whiting has popped up at Riverbed as its senior vice president for sales in the Americas region.

Riverbed sells Steelhead wide area network transit optimisation products as well as WhiteWater cloud storage gateway products. Whiting's job is to grow revenue and profitability, keep track of the rapidly changing enterprise and channel markets, spot areas for expansion, and be responsible for ensuring Riverbed is aligned with these markets. He will report to Dave Peranich, Riverbed's global field operations EVP.

Riverbed's announcement says Whiting "brings with him an impeccable reputation for building and motivating high-performance sales teams... [He] spent 11 years in sales and marketing at Brocade where he helped grow revenue to more than $2 billion and transform the company's go-to-market model from predominantly OEM and high touch end user sales to a blend of channel, service provider, direct and OEM."

It makes you wonder why Brocade let him go. ®

comment icon Read 2 comments on this article alert Send corrections


Frank Jennings

What do you do? Use manual typwriters or live in a Scottish croft? Our man advises
A rusty petrol pump at an abandoned gas station. Pic by Silvia B. Jakiello via shutterstock

Trevor Pott

Among other things, Active Directory needs an overhaul
Baby looks taken aback/shocked/affronted. Photo by Shutterstock

Kat Hall

Plans for 2 million FTTP connections in next four years 'not enough'
Microsoft CEO Satya Nadella


League of gentlemen poster - Tubbs and Edward at the local shop. Copyright BBC
One reselling man tells his tale of woe