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By | Paul Kunert 20th August 2012 07:32

Capita bungs staff £250 if they cheer up, smile for ad snaps

PFYs asked to wash smelly Metallica T-shirts

Staff at Capita IT Services are being offered a bit of extra spending money by their employer in the form of a £250 voucher for those snapshots of real colleagues at work.

Back in June, the firm told service desk workers based at the office in Ruddington, just south of Nottingham, that it planned to immortalise their faces in marketing material rather than using stock pics.

The problem was that some of these employees have the threat of redundancy hanging over them and were peeved about being forced to opt out if they didn't want to partake.

Those in the upper echelons of ITS this week emailed staffers to ask: "Are you a keen photographer or simply like the chance to win £250?

"We are looking for natural pictures of real IT Services people – at work, talking to colleagues, in meetings, using our technology," the Capita mail seen by The Channel stated.

Presumably - given recent claims of poor morale among some staff at the firm - the photos will capture a range of emotions including no doubt a bit of fear and uncertainty.

There are four categories: Best Shot of a Team, Best Shot Reflecting Our Personality, Best of a Capita Location and Best Shot Reflecting our Capability.

A Capita spokeswoman told The Channel the "professional photography session" at Ruddington in July generated a "selection of images" to be used in future marketing material.

"The day was a success, with some employees who had opted out of the photo shoot opting back in on the day," said Capita in canned statement.   Capita did not respond specifically to questions on whether the professional photographer will be visiting additional sites.

"Recognising the talent we have within the business, we have launched a company-wide competition for employees to send in photos they have taken that encapsulate the business," she added. ®

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