The Channel logo

News

By | Paul Kunert 10th August 2012 14:17

OK, hands up: Who hasn't sold an iPad to a big biz?

UK channel pumps thousands of Apple slabs into enterprises

The UK channel is tapping into enterprise demand for fondleslabs - well, iPads - with business-to-business sales going through the roof, figures from market watcher Context show.

Approximately 136,000 tabs were shipped in Blighty by distributors in Q2, up from just 26,000 a year earlier, and of these 63.5 per cent were sold to businesses with the remainder going to consumers. Apple, which works with disties Westcoast, C2000 and Ingram Micro, accounted for 102,000 units - or precisely three quarters of total UK slate shipments through wholesalers.

A year ago, Apple share of channel tab sales was 69.2 per cent meaning the fruity chomp firm has marginally tightened its grip in the UK.

This is almost a complete reversal on the picture a year ago when Apple and other tablet makers were largely counting on individuals rather than firms to buy their wares.

"When the iPad came out it wasn't targeted at business but as Apple [moved to focus] more on the enterprise sector it signed up Insight and distributors to target those customers," said Salman Chaudhry, Context mobile computing analyst.

However, sources in the corporate reseller space told The Channel earlier this week that firms are expressing interest in evaluating Microsoft's Surface and other Windows 8-based slates. ®

comment icon Read 27 comments on this article alert Send corrections

Opinion

Memristor_wafer

Chris Mellor

Execution warrant close to being signed for Fink's folly
Woman cuddles 'sly-looking' Fennec fox. Photo by Shutterstock
Cartoon of employee asking wky boss makes hium wear suspenders (while pincer through open trapdoor remains poised above his head) illustration by Cartoon resource for Shutterstock

Frank Jennings

It's not like my boss painstakingly nurtured the contacts, right?

Features

Girl and computer, photo via Shutterstock
Middle-class terror of engineering also part of problem
Nerd fail photo via Shutterstock
Shouting match
Single market vs. rest of the world