The Channel logo

News

By | Miatta Momoh 17th July 2012 10:45

Making SMEs cyber-safe for fun and profit

Let the Vultures show you how

Whitepaper Big firms stand to lose a lot when their defences are breached. But small companies have their own crown jewels, and stand to lose at least as much as their larger rivals without the resources to fall back on.

So, The Register has created the whitepaper The Business of Security in collaboration with McAfee. It looks at what resellers need to know about the SME’s security needs, what products they can sell and how they can tailor their existing security expertise to their smaller customers.

It covers, amongst other things:

  • The size and composition of the SME market
  • What security offerings are there targeted at this market, and how different are they from corporate level offerings
  • How is this market a different sell to larger organisations
  • What is the balance of bespoke to off-the-shelf solutions
  • What approaches will work across the largest amount of SME customers
  • How far should resellers target their pitch for individual SMEs
  • Download this paper here. ®

comment icon Read 2 comments on this article alert Send corrections

Opinion

Alexandre Mesguich

Change is order of day as tech giants shift strategy gears
Partnership

Frank Jennings

Confused? No problem, we have 5, no 6, no 7... lots of standards

Chris Mellor

VC sequence could end not with a bang, but a whimper

Features

Hacked US CENTCOM Twitter account
Roll up, roll up, get your exclusive market insights
Wile E. Coyote goes over the edge again
money trap conceptual illustration
Big boys snare the unwary with too-good-to-be-true deals