We all know a real world example can make all the difference when selling technology. Nothing mows down those objections like seeing the company's crowd jewels disappearing as fast as your broadband provider can upload.
But at the same time, you can't wait till all your customers have had a major security scare before warning them of the dangers they face.
So, how do real world experiences figure in your customers' buying decisions? Take 10 seconds and let us know....