Former Intrinsic Technology boss Mike Mason has surfaced at reseller minnow avsnet as non-exec chairman.
Mason exited Lancashire-based Intrinsic in March, less than eight months after a management buy-out, as The Channel revealed at the time.
The Surrey-based video conferencing and unified comms provider has also binned its old website and swapped the AVSolutions brand in favour of avsnet.
Mason is not avsnet's only new entrant; he is also joined by Justin Anderson as commercial director. Both Mason and Anderson previously worked as directors at Cisco UC supplier ABS.
"Many organisations never achieve the full cost and productivity benefits associated with video communications, having been badly let down by resellers and integrators who poorly conceive solutions – which leads to low adoption due to a disappointing user experience," said Mason. ®