CA Technologies has announced a new “CA Global Partner Program” that it says “provides an expanded set of benefits” designed to help “solution providers, service providers, alliance partners and resellers to enable customers to deliver innovative business services.”

Klasie Holtzhausen, the company's Senior Director, for Channel in Australia & New Zealand, said the new program is designed to help CA's partners to “be more sophisticated [by] moving away from solely managing and maintaining IT to delivering business services.” The new program he added, “reflects changes partners' businesses are going through.”

Developed after consultation with partners around the globe, the new program offers dedicated sales support, enablement, assigned account management, and market and business development funds.

Klasie said none of those offerings are new, but have instead been “refined” to reflect changes to CA's product portfolio and the needs of customers and the channel.

New services include a fresh partner portal that offers live chat with CA's Global Service Center and extra content, including reference architectures, that partners can use to cook up tested solutions.

The company has also hired new “dedicated architects” to help partners develop CA-based rigs for customers. Holtzhausen could not say how many are available globally, but said three have been pressed into service in Australia and New Zealand. Some are new headcount for the company.

The new program is, of course, aimed at helping both CA and partners sell more stuff. But CA sees particular opportunity in IT management.

“Now more than ever, there is a significant opportunity for partners to capitalise on IT Management as a category,” Holtzhausen said. “This program is designed to provide our partners with the solutions and support they need to drive new delivery models to succeed and expand in their markets.” ®