The Channel logo

News

By | Paul Kunert 11th April 2012 11:47

Samsung sales-floor rejig leads to layoffs in B2B push

Names Graham Long veep of corporate and channel sales

Samsung has crowned Graham Long as the UK veep of corporate and IT sales following a restructure of the division to help its push into B2B.

The Korean giant asked its internal sales team to reapply for their jobs, after "aligning the roles" to seven vertical markets. Whereas previously the sales force pushed either mobile PC, print or display kit, they will now promote all three.

Long confirmed a "small batch" of staff had left but insisted the "objective was not to reduce the numbers" and it will "increase the team threefold" to 15.

"This was purely about having the right people with the right skills in place to address the verticals we are going after. Unfortunately we lost a few people but we are recruiting heavily," he told The Register.

"We asked individuals to tell us which vertical they wanted to head up and they had to demonstrate a good knowledge of that vertical," he added.

The verticals structure covers retail, hospitality, central and local gov, health, education and finance. Each vertical sales manager will then hit these sectors in conjunction with a group of 12 partners including XMA, CC, Softcat and Misco.

Long said: "Historically we may have been successful at selling specific products into existing customers but not at cross-selling the rest of the portfolio to them."

He added that Samsung does not have the "capability or desire" to sell directly.

The need to carve out a greater swathe of the business market is made all the more strategic by the lacklustre spending in the B2B space. ®

comment icon Read 2 comments on this article alert Send corrections

Opinion

Killer whale

Chris Mellor

Firm cites 'low demand' plus 'abusers'

Tim Worstall

Or why the reversal of globalisation ain't gonna 'appen
The full Spanglish breakfast: mealy pudding, bacon, black pudding, sausages, fried egg, toast
Blood image

Trevor Pott

Can the storage giant overcome a lack of necessary leadership?

Features

No, silly... he was the fall guy for years of Finnish folly
Fraud image
Frodo and the Ring
Microsoft's strategy is to make Store apps popular. Good luck with that