Brother has promoted former fax machine salesman Phil Jones to head of UK operations.
Jones, who started at the company 18 years ago and was most recently sales and marketing director, replaces previous UK bigwig of more than four years Hiroshi Miura.
As UK country head and deputy MD, Jones will report to Yuji Ishiguro, Brother International Europe's boss, who doubles up as UK MD for statutory functions.
In a statement sent to El Reg, Jones described the printing arena as "dynamic and ever-changing" and claimed that after almost two decades with the firm he'd "never had two days the same".
And there was us thinking that printers were a comparatively staid sector where it is all about flogging hardware and making the real margin on ink.
The printer market suffered during the downturn but Manchester-based Brother's sales held up relatively well.
In the year ended March 2011 Brother UK's like-for-like sales went up 4.7 per cent to £103.7m and pre-tax profits edged up 8 per cent to £8.5m. ®