The Channel logo

News

By | Paul Kunert 19th March 2012 14:36

Huawei raids rivals' channels to pilfer dealer partners

1k targeted across Western Europe for 2012

Huawei wants to bed 1,000 resellers across Western Europe this year as it tries to crank up the pressure on rivals.

The Chinese giant has already signed a bunch of distributors in the region including SDG and Micro P in the UK and recently lifted the covers off its first channel programme in preparation for more concerted dealer recruitment.

"We have a simplified framework," said Huawei veep for EMEA channels Dominique Vanhamme. "The industry has been plagued by complex programmes and structures that partners need to go through to do business."

He said resellers needed to sit one certification track to flog its tech and services, and that Huawei was pushing out "above the channel standard" marketing funds and rebates to lure in prospective partners.

UK channel development is being steered by former HP UK and Ireland partner boss Dave Poskett who has roped in 50 Cisco, HP and Avaya dealers in six months – with another 100 forecast to sign up before the year is out.

"We'd like to have 1,000 in Western Europe," said Vanhamme. "There is a strong interest from resellers to have an alternative to the large American brands."

Two trends were playing into the hands of vendors pushing out standardised networking tin: commoditisation and software defined networking, said Keith Humphreys, managing partner at market watcher Eurolan.

Humphreys added: "The only question mark [over Huawei] is: Can they execute to cash in on the opportunities?" ®

comment icon Read 1 comment on this article alert Send corrections

Opinion

Lightning

Jack Clark

Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
Microsoft CEO Satya Nadella
ARA_LIbertad

Chris Mellor

Elliott Management sinks its teeth into retiring godhead

Features

Failure to crack next-gen semiconductors threatens to set back humanity
SMEs get lip service - what they need is dinner at the Club
SAP Match Insights
Vorsprung durch grossendatatechnik, as we like to say in Germany
Inside the Google Lab where surgeons prepare the human/dog experiment
Big Blue exec tells El Reg what to keep an eye on