The Channel logo

News

By | Paul Kunert 19th March 2012 09:31

HP wheels out ProLiant refresh for some channel lovin'

Gen8 boxes offer five-month ROI

HP says the soon-to-launch ProLiant Gen8 servers represent a much-needed refresh opportunity for dealers.

Codenamed Project Voyager, the line was designed to be easier and cheaper to manage: HP claims it has a 95 per cent first-time fix rate and 70 per cent more compute power per watt.

The boxes hit the street at the end of the month and Paul Kember, HP UK and Ireland country manager for Industry Standard Servers (ISS), tried to drum up support from the channel.

"This is a tech refresh opportunity," he said. "The market is still crying out for cost savings and we talk about a five month ROI. Gen8 will pay for itself in five months compared to the previous generation."

The machine are engineered to self-maintain, said Kember. He added that he reckoned this would free up resources for service providers to gear up for higher margin areas.

The UK server market is dominated by public sector and financial services customers, neither of which "want to spend money", said Iain Stephen, HP UK and Ireland veep for Enterprise Servers, Storage and Networking.

"Most customers want less than 18 months to two years ROI. If you can attract the right level of financial interest from customers there is an opportunity," he said. ®

alert Send corrections

Opinion

Neil McAllister

Claims that cloud will drive Oracle's future growth ring hollow
Pure Storage array

Neil McAllister

How the cloud taught Redmond to play by a new set of rules

Features

Pebble Steel
Meet the man who accidentally created the smartwatch hype
No, silly... he was the fall guy for years of Finnish folly
Fraud image