The Channel logo

News

By | Anna Leach 8th February 2012 11:14

Amazon 'rolling out a retail store in Seattle'

Apple Store-inspired Kindle-pushing boutique rumoured...

Amazon could be about to open a bricks-and-mortar store in Seattle aimed at selling the Kindle - according to rumours on blog goodereader.

Amazon execs are impressed by Apple's trendy hangouts shops, said the goodereader source, and want to get a piece of the boutique retail pie. The Seattle store would test out the concept and possibly pave the way to a national roll-out of "real-world" Amazon stores.

The shop, which could be launched in the next few months, will be more boutique than warehouse: "They are not looking to launch a huge store with thousands of square feet," said the blog.

Amazon sources close to the situation have told us that the company is planning on rolling out a retail store in Seattle within the next few months... They are going the boutique route and stocking the shelves with only high margin and high-end items. Their intention is to mainly hustle their entire line of Kindle e-Readers and the Kindle Fire. They also will be stocking a ton of accessories such as cases, screen protectors, and USB adapters.

The Kindle shop would also feature a bank of helpful Amazonians who would work in a similar way to the Genius bar, showing punters how to use their tablets.

Amazon has refused to comment. ®

comment icon Read 13 comments on this article alert Send corrections

Opinion

Neil McAllister

Claims that cloud will drive Oracle's future growth ring hollow
Pure Storage array

Neil McAllister

How the cloud taught Redmond to play by a new set of rules

Features

Pebble Steel
Meet the man who accidentally created the smartwatch hype
No, silly... he was the fall guy for years of Finnish folly
Fraud image