Despite pushing half-second "break flashes" onto Channel 5 viewers – in contravention of Ofcom rules – Facebook figures seem to show the Lumia isn't selling as well as Nokia might have hoped.

There are no official sales figures for the Lumia but the Windows-Phone-embedded Facebook application is only attracting around 1.3 million regular users, which would seem to indicate that platform – and thus the phone – isn't getting a lot of love.

Which is bad news for Nokia, which isn't shipping nearly as many Lumia handsets as it had hoped to do if Facebook figures are to be believed. Windows Phone comes with an embedded Facebook application, but one Benedict Evans spotted that Facebook figures for the application show only 1.3 million regular users, a number which has only increased by around 300,000 since November.

That compares pretty poorly with the 51.6 million people using BlackBerry's equivalent application, and they're supposed to be working too. One can't get figures for Android or iOS apps as Facebook doesn't display user numbers for the clients it develops itself.

It's possible, of course, that Lumia users aren't interested in Facebook – perhaps they have better things to do that keep up to date with what everyone else has been reading in The Guardian – but it certainly doesn't bear out the bullish statements that have been coming from Nokia lately. ®