The Channel logo

News

By | Anna Leach 3rd January 2012 09:26

Apple accused of starving French reseller of hot stock

iPhone maker hauled into court over throttled supplies

Apple squeezed supplies to a top reseller and used its own retail stores to gain an unfair competitive advantage, claims a French shop chain that is taking Apple to court in Paris.

eBizcuss, the largest reseller in France, said that Apple favoured its own stores over theirs when it shipped out new and hotly demanded trendy tech gear.

A throttling of Apple deliveries, particularly reduced shipments of the iPad 2 and Macbook Air, cost the store a 30 per cent fall in revenue in quarter three this year, eBizcuss CEO Francois Prudent told Le Figaro (English report). Apple's own retail outlets continued to receive stock. More recently the reseller, which has 16 locations across France, was unable to get any stock of the iPhone 4S.

This was despite eBizcuss spending $6.5 million bringing its point-of-sale system up to the standard that Apple requested. Apple was also unfairly undercutting their distribution partners on price, alleges Prudent, with Apple offering corporate customers prices lower than they were giving to the reseller shops.

Apple has been sued by resellers in various countries, usually following the opening of its own retail stores. Prudent says that the problems began when Apple opened its first store in Paris in 2009. ®

comment icon Read 33 comments on this article alert Send corrections

Opinion

Killer whale

Chris Mellor

Firm cites 'low demand' plus 'abusers'

Tim Worstall

Or why the reversal of globalisation ain't gonna 'appen
The full Spanglish breakfast: mealy pudding, bacon, black pudding, sausages, fried egg, toast
Blood image

Trevor Pott

Can the storage giant overcome a lack of necessary leadership?

Features

No, silly... he was the fall guy for years of Finnish folly
Fraud image
Frodo and the Ring
Microsoft's strategy is to make Store apps popular. Good luck with that