The Channel logo

News

By | Paul Kunert 29th November 2011 14:29

Distie-loving cloud kingpin beds Ingram Micro

'Distributors are future cloud brokers'

Ingram Micro has become the first distributor to join the Cloud Industry Forum (CIF), the not-for-profit organisation trying to promote a Code of Code and open debate among suppliers.

The cloud is set to dramatically alter the IT product supply chain, but CIF chairman Andy Burton said he did not believe the role of distribution will change in the short term.

"Distributors will become cloud brokers, aggregators of services," he told El Reg.

"This is a divergent market so there is a role for a commercial organisation to assess and determine how to adapt certain services-based models to allow VARs to package them," he added.

Resellers are at different stages in moving to cloud computing and transactional product dealers needed distributors to build skills in the channel, Burton added.

Matt Sanderson, UK boss at Ingram Micro, said in a statement that CIF was "leading the charge for better practice and transparency in the cloud".

According to Canalys, 95 per cent of the IT industry is still delivered through the traditional model and although cloud sales are ramping up at 25 per cent a year, they will represent just 8 per cent of all spend by 2015. ®

alert Send corrections

Opinion

Alexandre Mesguich

Change is order of day as tech giants shift strategy gears
Partnership

Frank Jennings

Confused? No problem, we have 5, no 6, no 7... lots of standards

Chris Mellor

VC sequence could end not with a bang, but a whimper
Sad man stares glumly over boxed contents of desk. Image via shutterstock (Baranq)

Features

money trap conceptual illustration
Big boys snare the unwary with too-good-to-be-true deals
Angus Highland cow
Pet carriers not wanted for whitebox stampede
FBcoldstoragearray
Sorry OpenStack and Open Compute, we're not all Facebook
Gary Kovacs, CEO of AVG. Pic: World Economic Forum
Scammy download sites? Government snooping? Run of the mill for Gary Kovacs