The Channel logo

News

By | Team Register 23rd November 2011 12:41

Apple stalks execs in the cloud

Sign up to iCloud, write you own job description

Apple is said to be shopping for senior industry execs with cloud experience as it faces up to the possibility that consumers might not want their content tied solely to its hardware platforms.

The Wall Street Journal reports that Apple has been stalking top execs with Web-based software backgrounds, targeting one entrepreneur and even bringing in recruitment agencies.

The firm was not recruiting for specific roles, the paper added, but was "looking broadly for talent to fill director-level positions and above, including senior executives if they find a candidate that is a good fit".

Apple killed its lame duck MobileMe service earlier this year to make way for its more obviously cloudy iCloud service.

Cupertino has been stocking up on cloud specialists through the year, with a string of engineering posts targeted at iCloud in particular or the cloud in general appearing on its jobs pages. However, things have clearly stepped up in recent months, with a succession of cloud related jobs being advertised last month.

Its targeting of senior execs after the fact might suggest Apple's still not sure it got its iCloud launch right. Or alternatively, it indicates that its ambitions for the cloud extend even further than it has yet revealed.

The Journal digs up a quote from Steve Jobs in June, when he said devices would be demoted: "We are going to move the digital hub, the centre of your digital life, into the cloud."

And while some might be puzzled that Apple is looking outside for talent, they're clearly forgetting that the likes of Apple boss Tim Cook and Apple Store builder-in-chief Ron Johnson were both external hires.

A more recent external hire, ex-Big Bluer Mark Papermaster was less successful. His stint at Apple was marred by ongoing legal wrangles with his former employer, and he left the firm shortly after the iPhone 4 debacle to join Cisco, before becoming CTO at AMD. ®

comment icon Read 8 comments on this article alert Send corrections

Opinion

Alexandre Mesguich

Change is order of day as tech giants shift strategy gears
Partnership

Frank Jennings

Confused? No problem, we have 5, no 6, no 7... lots of standards

Chris Mellor

VC sequence could end not with a bang, but a whimper
Sad man stares glumly over boxed contents of desk. Image via shutterstock (Baranq)

Features

money trap conceptual illustration
Big boys snare the unwary with too-good-to-be-true deals
Angus Highland cow
Pet carriers not wanted for whitebox stampede
FBcoldstoragearray
Sorry OpenStack and Open Compute, we're not all Facebook
Gary Kovacs, CEO of AVG. Pic: World Economic Forum
Scammy download sites? Government snooping? Run of the mill for Gary Kovacs