The Channel logo

News

By | Paul Kunert 27th October 2011 11:39

Price-slashing fails to ignite PlayBook sales

Channel says fondleslab fever bypassing RIM

RIM's little-loved fondleslab is failing to get the tills ringing, even after significant price cuts, channel partners have claimed.

BlackBerry PlayBook prices were cut by $200 in the US last month as retailers cried out for something extra to help shift mountain mounting stock levels estimated at some half a million units across the world.

Last week, retailers PC World and Currys lopped £150 off the price of the 16GB and 32GB models, and other partners including Carphone Warehouse, Phone4U, Best Buy along with business resellers Insight, Vodafone and Orange all had access to the same rebate deal.

But sources reckon that while the discounts have given ensuing sales a slight uplift, adoption remains disappointing.

This is hardly the reaction troubled RIM would have hoped for following HP's fire sales of TouchPads after it killed off the product line and reduced prices for an entry level SKU to £89.

The main sticking point is the lack of features – unless tethered to a BlackBerry: there's no contact database, native email, chat app or 3G connectivity.

But the recent high-profile three-day debacle in which BlackBerry email services were up and down has not warmed customers to the PlayBook, added sources.

"The timing of BlackBerry [mail] going down over three days [means that] people have lost confidence," said a source.

RIM last month dismissed industry talk that it is set to jettison the PlayBook as "pure fiction" but it has yet to turn its fondleslab into a real killer product. ®

comment icon Read 30 comments on this article alert Send corrections

Opinion

Lightning

Jack Clark

Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
Microsoft CEO Satya Nadella
ARA_LIbertad

Chris Mellor

Elliott Management sinks its teeth into retiring godhead

Features

Sinofsky's hybrid strategy looks dafter than ever
Failure to crack next-gen semiconductors threatens to set back humanity
SMEs get lip service - what they need is dinner at the Club
SAP Match Insights
Vorsprung durch grossendatatechnik, as we like to say in Germany