The Channel logo

News

By | Paul Kunert 30th September 2011 13:35

Apple turns the screws on reseller channel

Halves early settlement discounts to 0.5% in miserly boom-time move

Channel bully boy Apple is halving the early settlement discount for resellers across Europe in a phased rollout.

Standard payment terms are 30 days. Previously dealers that paid invoices within 15 days were eligible for a 1 per cent rebate on the order, but this is falling to just 0.5 per cent, further squeezing Apple's beleaguered network of dealers.

"This is being introduced across Europe but is being implemented in France first," one channel source who asked to remain anonymous told El Reg.

Apple is turning the screws on its loyal reseller base after a string of record-beating financials and its supplanting of energy conglomerate ExxonMobil as the most valued stock on the planet.

Resellers are already battling Apple Stores for the attention of consumers, but are increasingly fending off the vendor's direct sales team in B2B markets.

Barring channel firms from flogging its OS X Lion and the Final Cut Pro X software released during the summer also served to fuel paranoia in the Apple community that resellers are being gradually edged out of the business.

The latest development with rebates is likely to hit the smaller Mac specialists the hardest, as it can make a "material difference" to sales, said one Apple Premium Reseller.

Apple was unavailable for comment. ®

comment icon Read 13 comments on this article alert Send corrections

Opinion

Windows 10 on Surface 3

Tim Anderson

It's do-or-die for Microsoft's new operating system on 29 July
Wine Taps by N Wong, Flickr, CC 2.0 License

Simon Sharwood

Clouds sell compute by the glass. On-premises kitmakers want to sell wine-as-a-service

Greg Knieriemen

Privacy, security, information sovereignty, what we all want, right?
Microsoft's Joe Belfiore, speaking at Build 2015

Andrew Orlowski

Redmond devotees may as well have demanded manga desktop wallpaper

Features

Android icon desktop toys
Nice devices, now speak 'enterprise' to me
Standard Form 86 reads like a biography of each intelligence worker
Protestor barricade image via Shutterstock
Breaking through the hardware barricades to a new network state
Racecar