The Channel logo

News

By | Paul Kunert 25th July 2011 09:51

Dixons to set up concession in Harrods

Ladies who lunch, oil sheikhs ... they all need batteries

Dixons Retail will try to flog PCs and other consumer goodies to tourists and local toffs when it opens a concession in Harrods early next year.

The ailing retailer swapped the High Street for out-of-town trailer trading parks in recent years as part of its turnaround strategy, but is looking to raise brand equity by setting up an 11,000 sq ft shop on the third floor of the overpriced Knightsbridge store.

Sebastian James, ops director at Dixons, confirmed it would punt a "wide range of leading edge consumer electronics" including PCs, AV kit and its new KNOWHOW services.

"We look forward to working closely with Harrods," he said.

That the Chelsea and Kensington set frequenting the food hall or Japanese tourists seeking out twee souvenirs will be drawn to the Dixons concession is a bet the retailer – which recently posted huge losses – is clearly willing to take.

Neighbours on the third floor include high-end furniture designer Clive Christian and premium AV maker Bang & Olufsen, but luckily for Dixons, it will have an HMV outlet for company – another struggling business from the High Street.

Without a hint of a smirk, Harrods director of home, furniture and sound David Miller said in a blurb that bringing a Dixons' concession to the store "underlines" Harrods' commitment to find "new and innovative ways" to "meet our customers' demands".

One consumer who won't struggle with the cost of shopping is Dixons Retail boss John Browett, who walked away with more than £1m in bonuses and salary last year. ®

comment icon Read 9 comments on this article alert Send corrections

Opinion

Privacy image

Frank Jennings

Two working parties, ministers galore... but data transfer law remains in limbo
EMC_Unity_bezel

Chris Evans

It does simplify the hardware setup, whatever it is
A microscopic view of the biometric shark skin. Pic: James Weaver

Chris Mellor

Do something and stop faffing about in the bush league

Kat Hall

International system in general needs greater transparency

Features

Nerd fail photo via Shutterstock
Shouting match
Single market vs. rest of the world
hacker
Mostly it's financial crime. Here's what all the cool kids' terms mean in English
Apple logo. Pic: Blake Patterson
Plenty of bumps in the 40-year road for Mac makers