The Channel logo

News

By | Chris Mellor 20th July 2011 08:00

Data Robotics gives up and changes name to Drobo

It's what the kids are calling us, baby

Drobo-storage maker Data Robotics has changed its company name to Drobo.

Drobo is a 4- and 8-bay desktop storage product that users can populate with hard drives they source themselves and which can be of dissimilar sizes. The box has a simple blue, green and red coloured light management system which signals when it is nearing full capacity, and a new, higher-capacity, replacement drive is needed.

Drobo 4-bay

4-bay Drobo

Slot the new drive in, data gets copied onto it, and you're ready to go with more space for files. There is also a 12-bay rackmount product.

The new name, once simply the name of the product, is now reckoned to be so widespread and popular that it has eclipsed the company's own name. So the storage company has decided to call itself the catchy Drobo instead of the more formal Data Robotics.

The company, still growing, has also moved into a larger headquarters building in San Jose. ®

comment icon Read 16 comments on this article alert Send corrections

Opinion

Alexandre Mesguich

Change is order of day as tech giants shift strategy gears
Partnership

Frank Jennings

Confused? No problem, we have 5, no 6, no 7... lots of standards

Chris Mellor

VC sequence could end not with a bang, but a whimper
Sad man stares glumly over boxed contents of desk. Image via shutterstock (Baranq)

Features

money trap conceptual illustration
Big boys snare the unwary with too-good-to-be-true deals
Angus Highland cow
Pet carriers not wanted for whitebox stampede
FBcoldstoragearray
Sorry OpenStack and Open Compute, we're not all Facebook
Gary Kovacs, CEO of AVG. Pic: World Economic Forum
Scammy download sites? Government snooping? Run of the mill for Gary Kovacs