The Channel logo


By | John Oates 18th May 2011 11:43

Dixons to flog off old 'brands' Miranda and Saisho

Found them down the back of the sofa

Struggling retailer Dixons Store Group has appointed an IP firm to flog off two of its now-defunct brands.

Metis Partners is looking for offers for Saisho and Miranda.

Saisho is offered with "goodwill in the brand and reputation", we're told. It also holds 16 international trademarks.

Metis reckons Saisho has made £27m in sales under Dixons' care since 1982. Miranda was originally a brand for a Japanese company and was bought by Dixons for use on cameras and photographic kit in 1981; it claims £29m in sales since then.

Dixons announced a a brand bonfire last summer.

It is sticking to four brands: Logik, Sandstrom, Goji and Advent – the computing brand.

Dixons also rebranded itself Dixons last summer, after a largely unsuccessful attempt by the firm's strategy boutique to make everyone call it DSGi.

Matsui was rebranded as Currys Essentials as part of the changes.

IP specialist Metis Partners is open to offers made before 4pm on Thursday 26 May. ®

comment icon Read 50 comments on this article alert Send corrections


George Osborne, photo: HM Treasury
shutterstock_183801788_container ship

Chris Mellor

The SAN growth glory days are well and truly over, so where next?

Tom Whipp

Insurance industry insider tells all
Crypto fingers


Michael Dell. Pic by Joi Ito
Cool Texas dude is just your average billionaire
The Seeing Eye by Valerie Everett, Flickr, CC2.0
Follow the money – or, at least, our projections
Boats storm girl photo via Nikolina Mrakovic
The puppets from Team America: World Police gather at a bar for drinks.