Dixons' best chance of surviving is to close its UK business and concentrate on its Scandinavian business.
The cold-hearted claim comes from Morgan Stanley, which studied UK electrical retailing and found the whole sector is making losses. The analysts reckon there is more than 25 million feet 2 of selling space, but a serious shortage of customers.
The study, spotted by the FT's Alphaville column predicts a 15 per cent cut in "assisted channel capacity" (a situation in which the punter gets some help in making their purchase) in order for the remaining players to make a 10 per cent return on investment.
The blame for this situation has been placed on the move of supermarkets into electrical retailing and the continued growth of online suppliers. The big chains make up 80 per cent of this market and in order to remain competitive, they would need to treble EBIT margins or cut 15 per cent from their capital investment – this equates to closing 5 million square feet of shopfloor.
This is the area where Morgan Stanley looked closely at Dixons. It noted that DSG has an annual rent bill of £220m, which is three times its annual underlying profits.
Or, more brutally, as the financial services firm noted: "Put another way, Dixons' UK rental bill is now more than 3x its underlying profits. Dixons' UK liabilities, therefore, effectively outstrip its assets, in our view."
With average lease times of eight years on its stores, the only way out for DSG is to find a buyer with a burning desire to take on £1.5bn in debt.
Dixons declined to comment on this article. ®