The Channel logo

News

By | Kelly Fiveash 6th April 2011 14:58

Microsoft crowns Capossela as new consumer channels head

I'll fetch the suitcase from the van

Microsoft has created a new consumer channels division and plonked the company's Office marketing boss in the chair to head up the group.

Chris Capossela is a Redmond veteran, having worked at the software vendor for 20 years. He had previously flogged Microsoft's Office, SharePoint, Exchange and – most recently – Office 365 brands, among other MS-stamped software.

The one-time speech assistant to Bill Gates was shunted out of his Office marketing job in March, when Microsoft confirmed that he was being groomed for "his next leadership role".

Capossela will report directly to the company's COO Kevin Turner.

He has taken on a fat portfolio at Microsoft, including working with the firm's OEM, retail, mobile operator and distie partners. Products he will be promoting include the company's Windows operating system, Windows Phone, Xbox and Office.

On top of all that, Capossela will also oversee Microsoft's marketing, advertising and corporate comms.

"As announced in March 2011, Mich Mathews, senior vice president of the central marketing group, will retire this summer, making this an opportune moment to bring the consumer channels and central marketing group functions under a single leader," said a thrifty Microsoft. ®

comment icon Read 1 comment on this article alert Send corrections

Opinion

Memristor_wafer

Chris Mellor

Execution warrant close to being signed for Fink's folly
Woman cuddles 'sly-looking' Fennec fox. Photo by Shutterstock
Cartoon of employee asking wky boss makes hium wear suspenders (while pincer through open trapdoor remains poised above his head) illustration by Cartoon resource for Shutterstock

Frank Jennings

It's not like my boss painstakingly nurtured the contacts, right?

Features

Girl and computer, photo via Shutterstock
Middle-class terror of engineering also part of problem
Nerd fail photo via Shutterstock
Shouting match
Single market vs. rest of the world