The Channel logo


By | John Oates 25th November 2010 10:48

Dixons warns of tough Christmas

Be careful out there

Dixons Retail Group - better known as PC World - has warned of a tough and competitive Christmas season.

Tech retailers, along with the rest of the High Street, are heavily reliant on the big boost given by Christmas to bring in the profits.

Dixons said sales in the first half of the year had been flat, or up one per cent, at £3.35bn for the 24 weeks ended 16 October. Profit before interest on loans and other expenses was up from £5.6m last year to £8.2m this year. The pre-tax loss was cut from £17.6m to £7.9m.

The company is still in the midst of tarting up its High Street stores and revamping its infamous customer service.

The group now has 62 done-up megastores open for business around the world.

Dixons said the new shops continued to provide a 20 per cent improvement in gross profits compared to the shops they replaced.

For the future John Browett said the group remained cautious as consumer confidence remained low.

Browett told the Press Association: "We're not expecting an easy Christmas and it will be extremely competitive as well."

Go here to see the Dixons Retail update, as it's not on the retailer's site yet. ®

comment icon Read 20 comments on this article alert Send corrections


shutterstock_183801788_container ship

Chris Mellor

The SAN growth glory days are well and truly over, so where next?

Tom Whipp

Insurance industry insider tells all
Crypto fingers
Kids on wall. Pic: US Army/Capt Emily Skolozynski


Better to play nicely than try to muscle in on territory


Michael Dell. Pic by Joi Ito
Cool Texas dude is just your average billionaire
The Seeing Eye by Valerie Everett, Flickr, CC2.0
Follow the money – or, at least, our projections
Boats storm girl photo via Nikolina Mrakovic
The puppets from Team America: World Police gather at a bar for drinks.