Best Buy opens its first UK outlet, a superstore with with a 50,000 sqft shop floor, in Lakeside, Thurrock, in May.
Best Buy, America's biggest consumer electronics chain, has also pencilled "big box" store openings in June for Southamption and Merry Hill, West Midlands, and later this year for Aintree, near Liverpool, and Croydon.
The company aims to open up to 80 big box UK stores, creating 8,000 jobs over the next five years.
This will give homegrown players DSGi and Comet their most serious competition for years. Is it too much to ask for a price war? Just a little one?