The Channel logo


By | Cade Metz 17th December 2009 08:02

Nvidia boss: Intel suit to 'transform computer industry'

And GPUs rock

Nvidia CEO Jen Hsun Huang believes the US Federal Trade Commission's lawsuit against Intel could "completely transform the computer industry."

On Wednesday, the FTC sued the world's largest chip maker over alleged anticompetitive practices. Among other things, the consumer watchdog accused Intel of illegally attempting to smother the makers of rival graphic chips.

"These products have lessened the need for CPUs, and therefore pose a threat to Intel’s monopoly power," the complaint reads. "Intel has responded to this competitive challenge by embarking on a similar anticompetitive strategy, which aims to preserve its CPU monopoly by smothering potential competition from GPU chips such as those made by Nvidia."

After the release of the complaint, Jen Hsan Huang addressed the suit in an internal Nvidia memo, shared with Cnet. "This is an action the industry needs and one that consumers deserve. And it's one that can completely transform the computer industry," he writes. "Intel is fully aware that great graphics have become one of the most important features for consumer PCs, the fastest-growing segment of the PC market. Even more alarming to Intel is the revolutionary parallel computing technology in our GPUs that is being adopted by software developers across the world.

"The more successful we became, the bigger threat we were to Intel's monopoly. Instead of creating competitive GPU solutions and competing on the merits of their products, Intel has resorted to unlawful acts to stop us."

What's more, Huang sees the suit as a ringing endorsement for the graphics-chip industry - Intel aside. "Today's FTC announcement highlights the industry-changing impact of the GPU and the importance of our work," he says. "Our innovation is making the PC magical and amazing again. I can now imagine the day when Intel can no longer block consumers from enjoying our creation and experience computing in a way we know is possible." ®

comment icon Read 13 comments on this article alert Send corrections


Frank Jennings

What do you do? Use manual typwriters or live in a Scottish croft? Our man advises
A rusty petrol pump at an abandoned gas station. Pic by Silvia B. Jakiello via shutterstock

Trevor Pott

Among other things, Active Directory needs an overhaul
Baby looks taken aback/shocked/affronted. Photo by Shutterstock

Kat Hall

Plans for 2 million FTTP connections in next four years 'not enough'
Microsoft CEO Satya Nadella


Suit-and-tie-wearing man tries to meditate, take deep breaths in faux yoga pose. Photo by Shutterstock
Emotional intelligence, not tech skills, is the way to woo suits
League of gentlemen poster - Tubbs and Edward at the local shop. Copyright BBC
One reselling man tells his tale of woe