The Channel logo

News

By | Kelly Fiveash 10th December 2009 11:57

Dell does a Chrimbo deal with John Lewis

Winking at Middle England

Dell has inked a deal with high street retailer John Lewis to exclusively punt its range of ultra-thin Adamo XPS laptops.

Financial details of the agreement were kept secret.

Dell made a big song-and-dance about how John Lewis would be selling the Adamo XPS laptop to customers in time to slot it into their loved ones' Christmas stocking.

Additionally, the retail giant will also shift Dell's Studio 15 laptop and various Inspiron models.

Dell's decision to flog some of its products in John Lewis hardly comes as a huge surprise. The computer maker has signed similar deals over the past few years with the likes of Tesco and DSGi, both of which have been selling the firm's boxes in the UK since December 2007.

At the same time Dell has been playing catch up with the channel after abandoning its direct business model amid flagging sales at the firm. Since then, it's been climbing into bed with retailers across the globe in its efforts to turn around diminishing market share. ®

comment icon Read 6 comments on this article alert Send corrections

Opinion

Joe Fay

Server boss comes to London, become hostage to fortune
cubicle_farm_computers_channel

Tim Ayling

Er, what does that mean? Anything you want it to
money trap conceptual illustration

Eddie Pacey

Get your money up front if you want money up front

Features

Vendors struggling to reinflate the bubble
Hellawell on being 'tight' - and his part in Thatcher's downfall
Square Group new premises
Whitman: A scythe-wielding Canute on a sinking ship