Web developers are being encouraged by the world’s largest ad broker to get in a lather about Google’s Noop language.

Mountain View said that Java Virtual Machine-based Noop, which is pronounced ‘noh-awp’, “attempts to blend the best lessons of languages old and new, while syntactically encouraging industry best-practice and discouraging the worst offences.”

And apparently holier-than-now developers love the list of commandments handed down in this new language.

“The goal is to build dependency injection and testability into the language from the beginning, rather than rely on third-party libraries as all other languages do,” said Google on the Noop code website.

Noop, written under the Apache Licence 2.0 and hosted by Google, supports dependency injection in the language.

Google said developers should be excited about Noop because the language places big emphasis on automated testing, which “is also a crucial part of building reliable software that you can feel confident about supporting and changing over its lifetime.”

You can fiddle with the code over here. ®