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By | Kelly Fiveash 21st July 2009 12:02

Dell hacks £10k off deal registration pricing

Take your partner by the hand

Computer maker Dell has slashed its PartnerDirect Deal Registration (PDDR) threshold by a hefty sum in a clear move to attract more UK partners to its programme.

The company confirmed today it had permanently cut the cost of its PDDR by £10,000, which covers desktops, notebooks, servers and imaging products.

Dell had been flogging the programme at £30,000 a pop, but it has now been reduced to £20,000 for interested partners who want to qualify for the pre-sales support, special pricing and other resources available via the scheme.

Additionally, the vendor has introduced a new £10,000 threshold for storage deals, which covers the Dell EqualLogic, PowerVault and Dell/EMC range of goods.

Dell’s EMEA channel marketing director Kathy Schneider confessed that the original price tag had been too high for some would-be partners.

“PartnerDirect was devised through the feedback of partners, and their continued input has led to us taking this action. Partners told us this would help them significantly since it broadens the coverage of the deal registration benefits,” she said in a statement.

“The support we can offer to deals above the new threshold will help them deliver stronger solutions faster and provide better value for their end customers.” ®

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